“They read our detection research before writing a word of it back. The positioning finally sounds like the engineers who built the product, not a brochure.”
XDR Platform
Your tech is hard to break.
Your message shouldn’t be hard to .
Panradix is a marketing agency for cybersecurity and IT-services companies. We build positioning, demand, and content that holds up to the people who actually read the docs.
Trusted by security & IT teams
“We sold on trust and handshakes for years. Panradix turned that into a message that does the convincing before the first call.”
Cybersecurity Services
“Our pipeline stopped sounding like everyone else’s. Buyers in procurement-heavy districts actually finish the emails now.”
EdTech Security Platform
“As the CISO, I sign off on every public claim we make. Panradix is the first agency whose copy I didn’t have to send back.”
MDR Provider
“Analysts finally describe us the way we describe ourselves. The category language they built actually stuck.”
IAM Vendor
“They turned a dense posture-management story into something a buyer skims on a phone between meetings, without dumbing it down.”
Cloud Security Posture
What we do
Six pillars. One operating principle: marketing that reads as true to engineers.
Positioning & messaging
Sharp, defensible positioning for technical buyers. We pressure-test claims against the docs.
Demand generation & ABM
Account-led pipelines that respect a CISO’s time. Targeted lists, paid, and outbound that lands.
Content & thought leadership
Long-form, technically literate writing. Built by people who can read the source code.
Brand identity & website
Visual systems that look engineered, not decorated. Sites that load fast and convert.
Product marketing
Launch motions, pricing pages, and competitor matrices that hold up under scrutiny.
PR & analyst relations
Briefings that earn analyst respect and press that quotes you accurately.
The fundamentals
Three principles. Every engagement runs through them.
Read the docs.
Before we write a headline we read the spec, the SDK, the threat model. Marketing that sounds wrong to engineers gets ignored.
Prove, don’t persuade.
Specific numbers, real demos, named customers. We pull every adjective until something measurable is left.
Compound the work.
One sharp positioning unlocks ten campaigns. We build the foundations so everything downstream gets easier.
Selected work
Measured outcomes for technical buyers.
Each engagement starts with positioning and ends with a number we can both point at.
[ ILLUSTRATIVE ]
Re-positioned an engineering-led XDR platform away from buzzwords toward provable detection coverage.
3.4×
Pipeline in two quarters
[ ILLUSTRATIVE ]
Built a technical content engine that out-ranked incumbents on the queries CISOs actually search.
+186%
Organic demo requests
[ ILLUSTRATIVE ]
Untangled an eight-service offering into a clear three-tier story for mid-market IT directors.
−42%
Cycle time on enterprise deals
[ ILLUSTRATIVE ]
Launched a posture-management module with an analyst-grade brief that landed three Tier-1 inclusions.
3
Analyst inclusions in 90 days
Who we are
A small team of writers and operators who grew up in security and IT.
We’ve worked inside SOCs, built developer tools, and run growth for companies you’ve probably integrated with. We bring that fluency to every brief, which is why our work doesn’t need a translator.
By the numbers
11+
Years in the niche
40+
Cyber / IT engagements
1
Operating principle
0
Fluff per engagement
Let’s talk
Bring us the part of your story that isn’t landing.
A short call, a sharp read, and a one-page diagnostic of where to start. No deck.